More often than not, limited time offers are just that, limited menu items that come and go in the blink of an eye. Not this one though, according to BurgerFi, this March 2021 menu update was so popular (seeing sales double) they’re making it a permanent item.
The SWAG Burger (Spicy Wagyu) comes with:
- Double Wagyu and Brisket Blend Burger
- Charred Jalapeños
- Candied Ghost Pepper Bacon
- Sweet Tomato Relish
- Pepper Jack Cheese
- Hot Steak Sauce
On the success, CMO Henry Gonzalez writes:
“It all starts with having a great concept and product created by our very own Chef Paul Griffin. In the midst of all the buzz around the spicy chicken wars, we felt that changing it up with a spicy premium burger was the right product at the right time. Our company and franchise restaurant teams overcame labor and staffing challenges and did a great job executing the product and delivering a great guest experience.”
Image credit, BurgerFi.
Hi, I’m Stuart, nice to meet you! I’m the founder, writer and wrangler at Gastronomic Salt Lake City, and a former freelance restaurant critic. I’ve worked extensively with local, regional and national food and drink organizations. I’m a multiple-award winning journalist and have been writing about food and drink for more than fifteen years. I’m largely fueled by a critical obsession with rice, alliteration and the use of big words I don’t understand. I don’t mind admitting to a certain secret obsession with fast food as well – and that’s where Menu And Price comes in…