Chipotle hides a million dollars worth of burritos in TV ads

The Tony Hawk Burrito at Chipotle

As the NBA finals come to a close, this new promo from Chipotle means you might not want to take your eyes off the screen during the ad breaks. The brand are set to hide over a million dollars worth of free burritos in ads during the  2021 Men’s Professional Basketball Championship Series finals.

How does it work? Here’s the details from the brand:

Did you catch it? During last night’s Game 1 broadcast, Chipotle hid a unique keyword that unlocked 10,000 free burritos at the end of its ad. Without a heads up on the tip-off, the “no look” attempt came as a surprise to basketball fans. As the series progresses, the brand will continue to offer a number of prizes that varies from game to game.

At any point during the remaining games in the series, Chipotle will air a broadcast TV commercial with a keyword hidden in the end card. With the word now officially out, codes will go fast. To score a free entrée, fans will have to put a full court press on texting the keyword to 888-222. 

Image credit, Chipotle.

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Hi, I'm Stuart, nice to meet you!  I'm the founder, writer and wrangler at Gastronomic SLC; I'm also a former restaurant critic of more than five years, working for the Salt Lake Tribune.  I've worked extensively with multiple local publications from Visit Salt Lake to Salt Lake Magazine, not least helped to consult on national TV shows. I'm a multiple-award winning journalist and have covered the Utah dining scene for the better part of fifteen years.   I'm largely fueled by a critical obsession with rice, alliteration and the use of big words I don't understand.   I've also got a secret obsession with fast food too - and that's where Menu And Price comes in...