Chipotle hides a million dollars worth of burritos in TV ads

The Tony Hawk Burrito at Chipotle

As the NBA finals come to a close, this new promo from Chipotle means you might not want to take your eyes off the screen during the ad breaks. The brand are set to hide over a million dollars worth of free burritos in ads during the  2021 Men’s Professional Basketball Championship Series finals.

How does it work? Here’s the details from the brand:

Did you catch it? During last night’s Game 1 broadcast, Chipotle hid a unique keyword that unlocked 10,000 free burritos at the end of its ad. Without a heads up on the tip-off, the “no look” attempt came as a surprise to basketball fans. As the series progresses, the brand will continue to offer a number of prizes that varies from game to game.

At any point during the remaining games in the series, Chipotle will air a broadcast TV commercial with a keyword hidden in the end card. With the word now officially out, codes will go fast. To score a free entrée, fans will have to put a full court press on texting the keyword to 888-222. 

Image credit, Chipotle.

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Hi there, I'm Stuart, nice to meet you. I'm a food writer of more than 15+ years experience writing about food and drink in all its forms, fine dining through the to the grocery store. I've also got a secret obsession with fast food too. You can find my writing at places like Gastronomic SLC, Visit Salt Lake, The Salt Lake Tribune, Utah Stories, Utah Now Online and many others.