Habit Burger are the latest brand to dip their toes into the quickly expanding plant-based area of the fast food market. This month sees the CA based brand take the wraps off two new burgers, featuring our personal favorite meat free burger – the Impossible Burger.
The two new burgers seem to be marketed to flexitarians based on the use of cheese and marketing materials from Habit on the release. The two new burgers are as follows:
- Original Impossible Burger – caramelized onions, American cheese, lettuce, tomato , sesame bun, $6.99
- Impossible Bistro Burger – caramelized onions, aged white cheddar cheese, green leaf lettuce, house-made tangy secret sauce, lettuce, tomato, sweet brioche bun, $7.99
The new burgers are available for a limited time only, and it should be noted do include non-vegan cheese as standard. Prices listed above from the location closest to us in Salt Lake City, Utah.
Image credit, Habit Burger.
Hi, I’m Stuart, nice to meet you! I’m the founder, writer and wrangler at Gastronomic Salt Lake City, and a former freelance restaurant critic. I’ve worked extensively with local, regional and national food and drink organizations. I’m a multiple-award winning journalist and have been writing about food and drink for more than fifteen years. I’m largely fueled by a critical obsession with rice, alliteration and the use of big words I don’t understand. I don’t mind admitting to a certain secret obsession with fast food as well – and that’s where Menu And Price comes in…