Habit Burger Grill debuts new Impossible burger

Impossible Burger now at Habit (Habit Burger)

Habit Burger are the latest brand to dip their toes into the quickly expanding plant-based area of the fast food market. This month sees the CA based brand take the wraps off two new burgers, featuring our personal favorite meat free burger – the Impossible Burger.

The two new burgers seem to be marketed to flexitarians based on the use of cheese and marketing materials from Habit on the release. The two new burgers are as follows:

  • Original Impossible Burger – caramelized onions, American cheese, lettuce, tomato , sesame bun, $6.99
  • Impossible Bistro Burger – caramelized onions, aged white cheddar cheese, green leaf lettuce, house-made tangy secret sauce, lettuce, tomato, sweet brioche bun, $7.99

The new burgers are available for a limited time only, and it should be noted do include non-vegan cheese as standard. Prices listed above from the location closest to us in Salt Lake City, Utah.

Image credit, Habit Burger.

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Hi there, I'm Stuart, nice to meet you. I'm a food writer of more than 15+ years experience writing about food and drink in all its forms, fine dining through the to the grocery store. I've also got a secret obsession with fast food too. You can find my writing at places like Gastronomic SLC, Visit Salt Lake, The Salt Lake Tribune, Utah Stories, Utah Now Online and many others.