Habit Burger Grill debuts new Impossible burger

Impossible Burger now at Habit (Habit Burger)

Habit Burger are the latest brand to dip their toes into the quickly expanding plant-based area of the fast food market. This month sees the CA based brand take the wraps off two new burgers, featuring our personal favorite meat free burger – the Impossible Burger.

The two new burgers seem to be marketed to flexitarians based on the use of cheese and marketing materials from Habit on the release. The two new burgers are as follows:

  • Original Impossible Burger – caramelized onions, American cheese, lettuce, tomato , sesame bun, $6.99
  • Impossible Bistro Burger – caramelized onions, aged white cheddar cheese, green leaf lettuce, house-made tangy secret sauce, lettuce, tomato, sweet brioche bun, $7.99

The new burgers are available for a limited time only, and it should be noted do include non-vegan cheese as standard. Prices listed above from the location closest to us in Salt Lake City, Utah.

Image credit, Habit Burger.

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Hi, I'm Stuart, nice to meet you!  I'm the founder, writer and wrangler at Gastronomic SLC; I'm also a former restaurant critic of more than five years, working for the Salt Lake Tribune.  I've worked extensively with multiple local publications from Visit Salt Lake to Salt Lake Magazine, not least helped to consult on national TV shows. I'm a multiple-award winning journalist and have covered the Utah dining scene for the better part of fifteen years.   I'm largely fueled by a critical obsession with rice, alliteration and the use of big words I don't understand.   I've also got a secret obsession with fast food too - and that's where Menu And Price comes in...