Japchae? Bibimbap? Mandoo? Something like this cool Korean bowl pictured above? Probably not, but mark January 5th in your diary as that’s the date Shake Shack will reveal what this cryptic message sent out today means:

If you’d force to me guess, I’m speculating that Danny Meyer’s popular burger chain will be launching a Korean-inspired burger. This style of East meets West has been a very popular creation at small independent burger joints I’ve visited over the years.
Given the messaging above my money’s on something like this one shown below; probably a kimchi-laden Shake Shack burger with some other cream/spicy sauce – bonus points if they get a runny egg on there too…

Image credit, this is a Korean bibimbap style bowl from a restaurant in my local area of Salt Lake City.